Nova Interiors are a family run bespoke furniture company, with an extensive range of off-the-shelf products, based in Chesterfield. With an extensive list of clients, their work is featured in a range of bars, hotels, restaurants, offices and stadiums all over the country. They were looking for a full re-brand to reflect the high level of craftsmanship exhibited in their work.
The concept for the brand was developed whilst looking at dovetail wood joints. Acting as a cutout tool, the joint was used to construct Dovetail Rounded — a bespoke typeface that was developed to use as the company logo/wordmark. The typeface was then used throughout the brand as the company voice and a range of icons were developed using the same line weights, curved edges and dovetail cut-out to categorise their products — acting as a navigation tool on the website.
Working with local photographer Alexandra Wallace, we captured shots of the workshop, focusing on the workers and the hand-finished manufacturing process. These shots were then featured as large high quality images on the website.
The final outcome came together as a well branded website design, with lots of attention to detail, soft colours and strong photographic content.
Designed at Side by Side
Photography Alexandra Walace
© Alex Birks Design