• OFF THE RECORD

    Event Branding / Poster Series

    Off The Record is a monthly vinyl only event which takes place at The Harley, Sheffield. I was approach by Displace and Andy H, to create a branded poster series. They wanted the posters to be as much about the artwork as they were the line-up.

    The solution was a fixed layout with a changing record illustration and colour scheme. I chose a minimal approach, so from a distance it was clear to make out the shape of the record. The illustrations are driven by music, taking inspiration from history, sound-waves, beats, distortion, psychedelic and nightclubs. Each poster was then animated as a gif to simulate these ideas.

© Alex Birks Design

© Alex Birks Design